Depending on the type of film, there are many different ways that video production is important.
Corporate videos are important to market your company to multiple platforms in an internet driven society. It gives customers an insight into your company and an appreciation for the products you care about.
In music, video production is important because platforms like YouTube often play music videos that people watch for clarity of the song or just to listen. It gives the viewer a visual experience to relate to the music even more.
Non-profit videos express the goals of a non-profit and inspires viewers to take action. It’s all about making a difference and getting your story out into the world.
Documentaries are important to show real life examples and make them tangible for viewers. They can experience the event first hand in a video and relate to it themselves.