Just like any video production process, there are three stages: pre-production, production, and post-production. Pre-production involves planning the message, purpose, and how to display that to the audience. Non-profits have to plan to encourage people to respond while educating the viewer about their non-profit. Production involves getting the necessary video of the non-profit, their work, and interviews. The post-production places all of those together to form a video that people can relate to and are encouraged by.